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About us

Ryan John Abraham

Founder and chief designer, Ryan is the creative force behind the company. He loves to keep his hands full by participating in the design of the clothing, marketing, and customer experience strategies.

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Victor John

Co-Founder & Operations Lead, Victor is the backbone of the company, overseeing backend operations, production coordination, and systems management. From order processing to logistics and platform workflows, he ensures everything runs smoothly behind the scenes, enabling the brand to deliver a seamless experience to every customer.


Everything is designed.
Few things are designed well.

Our Vision



We began this brand because we wanted clothing to feel personal again. Not factory-made, but made for you. So we let you choose the fit, the color, and the design — and we craft your piece from scratch. That’s what we believe in.